Predictive analytics, a subset of data analytics, is revolutionizing contemporary marketing by utilizing machine learning, AI, and big data to anticipate consumer behavior and…
Browsing: Martech
Stevie-Ann Dovico, Chief Information Officer at Beyond Bank, shares her insights on using technology to enhance the human-to-human customer experience in banking. She discusses…
Baruch Toledano, Vice President and GM of Digital Marketing Solutions at Similarweb, discusses the state of martech and SEO in this MarTech Series Interview.…
The intersection of AI and marketing technology has revolutionized customer engagement, content creation, and overall marketing strategies. With the use of AI, businesses can…
Executives in the marketing industry are seeing a trend in the use of AI martech tools for customer targeting, acquisition, retention, and brand promotion.…
Large Language Models (LLMs) and Generative AI (Gen AI) are transforming SaaS platforms, particularly Customer Data Platforms (CDPs) in martech, which are at the…
Artificial Intelligence (AI) is revolutionizing the marketing landscape, enabling marketers to analyse vast amounts of data, gain insights around consumer behaviour, and personalize customer…
In 2023, marketing technology (MarTech) is being used by organisations to better co-ordinate and assess their efforts across all channels and touch points with…
The Growth Mindset is a multi-city event hosted by Inc42 and Netcore that brings together decision-makers from product management, marketing, CRM and growth to…