Baruch Toledano, Vice President and GM of Digital Marketing Solutions at Similarweb, discusses the state of martech and SEO in this MarTech Series Interview. Similarweb provides tools and information to help businesses optimize their digital marketing campaigns and make intelligent decisions when planning and budgeting for advertising. Toledano has a background in computer engineering and has worked in B2B SaaS since 2009. He emphasizes the importance of standing out from the competition and delivering a unique online experience to run a successful online business.