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Sprout Social, an industry-leading provider of cloud-based social media management software, has announced the launch of a series of new AI features across its platform that combines the power of Sprout’s proprietary machine learning (ML) and deep automation capabilities with OpenAI’s GPT model. These features will be available throughout the Sprout platform, starting with additions to listening, publishing, customer care and advocacy, and will enable organizations to work smarter, unlock creativity and increase social media’s business impact. The first feature, Smart Query Suggestions, is currently in beta and will be widely available soon.