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The upcoming Worldwide Developers Conference (WWDC) will be a major event for Apple as they are expected to announce new AI features for their products. This move comes as other tech giants like Microsoft, Google, and Amazon are also investing heavily in AI technology. Investors and customers are eager to see what Apple has in store and how it will impact their products and services. The company’s focus on AI is seen as a way to stay competitive in the market and justify their investment in developing their own chips.