In this article, Andry Supian, head of product at Liftoff, discusses the challenges of programmatic advertising in the mobile app space and how machine…
Browsing: Programmatic Advertising
AdTheorent Holding Company, Inc. has been named “Best AdTech Platform” in the 2024 Digiday Media Awards for their privacy-forward and efficient approach to programmatic…
The use of Artificial Intelligence (AI) in programmatic advertising is becoming increasingly important in the cookieless era. Advertisers and publishers are utilizing AI tools…
This article discusses the latest trends in top advertising technology, including the use of data and programmatic advertising. With the rise of digital media…
AdTheorent Holding Company, Inc. is a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers. AdTheorent’s CEO, Jim…
The article discusses the various technological advancements that are transforming the advertising landscape, such as Artificial Intelligence (AI), Programmatic Advertising, Augmented Reality (AR), Virtual…
The Global Artificial Intelligence (AI) in Retail Market was valued at USD 7.3 Billion in 2023 and is projected to reach USD 51.5 Billion…
The AI in retail market is projected to reach $57.8 billion by 2030, at a CAGR of 41% from 2023 to 2030. Artificial intelligence…