As businesses strive to meet the ever-evolving demands of their customers, they are turning to innovative strategies that blend artificial intelligence (AI), personalization and…
Browsing: Hyper-Personalization
Insurance agencies must be aware of the trends in the insurtech sector in order to remain competitive in 2024. Artificial intelligence (AI) and machine…
AI is becoming increasingly popular in customer experience, with applications across the customer lifecycle. Hyper-personalization is one example of how AI can be used…
Hyper-Personalization is an innovative approach to digital marketing that goes beyond traditional segmentation, leveraging data and advanced technologies to create highly individualized experiences for…
TSB Bank is using AI and big data to create personalized experiences for its customers. Kavin Mistry, head of digital marketing and personalization at…
Prashant Jajodia, IBM’s financial services sector lead, discusses the current state of technology adoption in the financial sector. He explains that neobanks initially had…
This article explores six predictions about the future of online mortgage applications, focusing on how UX enhancements will revolutionize the process. These predictions include…
Organizations are investing in machine learning and real-time data to improve decision making, accelerate revenue generation, reduce operational expenses, and protect against risks. By…
Financial institutions are increasingly leveraging artificial intelligence (AI) to provide customers with personalised products and services. AI-driven solutions such as behavioural analytics, AI-powered chatbots…
AI technologies have created new opportunities for businesses to leverage AI-powered hyper-personalization to improve customer experience (CX). AI algorithms, usually associated with machine learning,…