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The demand for high-quality protein and healthy dairy products is driving innovation in dairy ingredients. Leading suppliers are utilizing AI and machine learning to develop new products and are focusing on plant-based opportunities to address sustainability and inflation concerns. Consumers are increasingly health-conscious and are looking for dairy ingredients that offer holistic benefits, such as improving gut health and immunity. Prebiotics, specifically GOS, are gaining traction for their positive impact on gut microbiota and digestive health.