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Artificial Intelligence (AI) is transforming lives and industries, but the speed of adoption is raising ethical and political implications. Peter Ruffley, CEO at Zizo, explores the ethical issues affecting the corporate adoption of AI, the importance of trust, and the need for robust data sets that support robust bias checking. With the arrival of ChatGPT, anyone and everyone is now playing with AI, and individual employee adoption is outstripping business’ ability to respond. Companies need to get a handle on AI policies fast in order to address ethical issues and ensure trust in the technology.