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The ICO has concluded its investigation into Snap Inc’s ‘My AI’ chatbot and determined that it is compliant with data protection law. The ICO had initially raised concerns about the chatbot’s data processing abilities and its potential impact on vulnerable users. However, after Snap took steps to review and mitigate these risks, the ICO is satisfied with their compliance. This decision serves as a warning for the industry to continue engaging with data protection risks in AI development and deployment. The ICO will continue to monitor generative AI applications and has released consultations on data protection and AI.