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Britannia 50-50, a popular biscuit brand in India, has launched two new campaigns featuring cricketing icon Ravi Shastri. The first campaign is a TVC showcasing Shastri in a dual avatar, experiencing the sweet and salty flavors of the biscuit. The second campaign, in partnership with Mindshare India, utilizes AI technology to offer fans a chance to interact with Shastri and receive “Golmaal” advice during the ongoing cricket season.