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This article explores the implications of the Fourth Industrial Revolution (4IR) on media organizations in Zimbabwe and how they can adapt to thrive in this era of technological disruption. It highlights the need for workforce reskilling and organizational adaptation in the face of global advancements in AI and machine learning. The 4IR is defined as a period of rapid technological innovation and automation, and this article emphasizes the importance of understanding and navigating this paradigm shift in the media industry.