The Indian fintech ecosystem is experiencing a digital transformation, with the introduction of UPI and concepts like BNPL and neobanking. The next big disruption is expected to be generative AI (GenAI), which is already being adopted by financial institutions for cost reduction and improved user experience. Investors are showing interest in GenAI-based applications and models for specific sectors, particularly in enterprise SaaS and fintech. There is already significant demand for AI-based chatbots and voice bots in customer support processes, and GenAI is also being used for underwriting insurance and creating customized investment portfolios, loan options, and insurance plans. A recent report by EY shows that many financial services players in India are already harnessing the power of AI in at least one use case.
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