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Organizations need to be aware of the ethical risks of AI and build an AI ethical risk program that everyone is bought into in order to successfully deploy AI. This requires raising awareness of the risks across the entire organization, including procurement officers, senior leaders, and data scientists and engineers. To do this, organizations should consider six strategies: removing the fear of not getting it right away, tailoring the message to the audience, tying the efforts to the company purpose, defining ethics in an operational way, leaning on trusted and influential individuals, and never stop educating.