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Financial services companies are embracing AI to improve customer experience, reduce risk and fraud, and create operational efficiencies. Autonomous, cloud-based service avatars with empathy are being developed to provide 24/7 personalized service. These avatars combine LLMs, machine vision, speech and text analytics, and other advanced technologies to read and respond to customer emotions. AI adoption in the financial services industry is on the rise, with firms aiming to drive data-driven innovations.