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South African-born Heloise Greeff, a mechatronics engineer and Rhodes Scholar, is using Artificial Intelligence (AI) and Machine Learning (ML) to guide her as the only Female Elite Pro Popular Investor on Etoro, the world’s leading social trading platform. AI has been around since the 1950s, but only recently has it been able to deliver due to the reduced cost of collecting and storing big data sets in the early 1990s. Greeff believes that we are currently experiencing the next generation of AI with the emergence of new technologies.