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Embedded software firm embedUR Systems is expanding its operations in Chennai, focusing on TinyML, edge computing, connectivity, and cyber security-based capabilities. The company is investing Rs 100 crore in a year and Rs 500 crore over five years, and plans to increase its headcount from 350 to 500. The trend of original equipment manufacturers procuring the hardware and partnering with embedded software firms is on the rise, allowing companies to buy chips from different vendors.