Edge computing combines aspects of centralised computing and distributed architecture, where devices located on the edge of the network have capabilities to collect, process and analyse data locally. This kind of architecture is more customer-centric, as it allows data to be used in a more timely and impactful manner. In a post-COVID world, digital interfaces must be feature-rich and intuitive, while delivering a personalised user experience. Edge devices are the first points of interaction at the beginning of the customer journey, and AI-powered intelligent edge devices can analyse data in real-time to provide great user experience for prospective and existing customers.
