A Harvard Business Review Analytic Services Study in association with NTT DATA focused on trends in Latin America found that 90% of executives surveyed plan to increase their investment in emerging technologies in the next twelve months. Edge computing, biometrics and advanced robotics are the three areas with the highest levels of adoption, with 65%, 63% and 59% respectively. Benefits such as improved brand reputation, increased revenue and profitability, and customer retention were cited as the most relevant elements.