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This article discusses the importance of protecting digital assets from cybercrime, which is estimated to cost the world $10.5 trillion annually by 2025. It covers key strategies for safeguarding digital assets, such as data encryption and endpoint security, and explores the role of AI in cybersecurity. Digital assets are defined as anything owned in the digital world, including photos, videos, documents, and virtual currency. The article also mentions the use of digital asset management (DAM) systems in organizations.