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Businesses are increasingly relying on digital assets and solutions to run operations, and brand protection has become an essential aspect of business strategy. Bolster works with some of the biggest brands in the world to provide insights into what it takes to design and implement a modern brand protection program. Traditionally, brand protection solutions have been people-based, but the volume of data today requires the use of software and technology such as AI, computer vision, and natural language processing (NLP). The shift to leveraging these technologies is why CISOs are more involved in brand protection than ever before.