Tim Mason, CEO of Mason Marketing LLC, receives emails daily about Artificial Intelligence (AI) software and services. Generative AI, which made its public debut in November 2022, differs from more general forms of AI like machine learning in that it creates brand-new content that appears human-like in origin. From a marketing perspective, Mason sees some value to it in his industry, such as using it for research and background on a topic, but has concerns about accuracy, plagiarism, and security. Paul Greene, partner and chair of the privacy and data security practice group at Harter Secrest & Emery LLP, uses a black box analogy to explain the risks of generative AI. New York City highlighted the potential bias of generative AI when it passed Local Law 144, known as the Bias Audit Law, earlier this month.
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