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The conversations around data collection, management and application have become increasingly complex with the emergence of artificial intelligence and machine learning. There are four key themes that are dominating the conversations within the industry today: opportunities for the acquisition of data, how to feed data points into a centralized system, managing data privacy and security, and the need for data-driven decision making. Companies need to have systems with sources for endless data feeds and must ensure data privacy and security while also making data-driven decisions.