Apple’s AI development processes have been reported to be a mess, leading to the departure of key figures like Iain Goodfellow, Director of machine learning. Sources suggest the issue may be deeper than personnel, with Apple’s control over its products and its commitment to privacy potentially hampering AI development efforts. Tim Cook recently said that Apple ‘will continue weaving [AI] into our products on a very thoughtful basis’, and the company is currently working on an AI-powered health app. Despite the issues surrounding Siri, Apple has been developing and iterating on AI within its products for decades.