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Businesses in the Middle East are investing in AI-driven solutions to unlock productivity, gain competitive advantage, and meet evolving customer needs. A recent ManageEngine study surveyed over 200 decision makers from a range of private organisations in both the UAE and Saudi Arabia to understand the proliferation of AI. 65% of UAE business decision makers say their organisations have been harnessing AI’s power to automate tasks and build employee self-service, while 61% of Saudi Arabian BDMs have chosen to invest in AI to prevent cybersecurity attacks. Interest in AI is at an all-time high, thanks to the explosion of data, digital and technological advancements, and the availability of cost-effective cloud-based platforms.