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Bharti Airtel and Google Cloud have formed a strategic collaboration to deliver cloud and generative-AI solutions to Indian businesses. Airtel will adopt Google Cloud’s solutions to accelerate its cloud adoption and provide cloud-managed services to its business customers. The two companies are targeting India’s growing public cloud services market, which is expected to be worth $17.8 billion by 2027. Airtel will also leverage Google Cloud’s generative AI capabilities to transform customer experiences and streamline internal processes.