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The cloud computing market is experiencing significant growth as businesses of all sizes turn to advanced technologies to improve scalability, streamline operations, and reduce costs. With a growing number of enterprises in the EU purchasing cloud computing services, the industry is expected to continue expanding in the coming years. Key trends such as software-as-a-service (SaaS) and the integration of artificial intelligence are driving this growth and providing businesses with new opportunities for data management, marketing automation, and consumer behavior analysis.