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Cloud services are expected to be in high demand in 2024 due to the rise of technologies such as AI and ML. This is especially true in India, where local enterprises are projected to increase their IT budgets by 10.7 percent next year. Trends to watch out for in 2024 include the democratisation of generative AI, greater emphasis on sustainability, and the impact of generative AI on cyber security. Additionally, generative AI use cases will expand to robotics and automation, and businesses will need to modernise their infrastructure to take advantage of these technologies.