Sony Interactive Entertainment, a leading player in the gaming industry, has recently acquired iSize, a prominent AI company based in the UK. iSize specializes in deep learning for video delivery, offering cutting-edge technology that allows companies to enhance the visual quality of video streaming content using AI while reducing the required data. This acquisition marks a significant step forward for Sony in the field of video delivery and streaming, as it will allow them to improve the quality of video streaming while reducing the bitrate. Additionally, iSize’s live photorealistic generative 2D/3D avatar technology has the potential to revolutionize interactive experiences and further enhance the immersion of gamers. Sony’s move to acquire iSize comes at a time when the company has expressed ambitions in the cloud gaming space, and this acquisition will undoubtedly strengthen their position in this rapidly evolving market.
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