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Pakistan is a developing country with a population of 240 million, 65% of whom are between 15 and 40 years old. It has a growing internet penetration rate of 23% year-on-year, and a vibrant mobile market with more than 170 million subscribers. The government has launched its Digital Pakistan Vision to transform the country into a knowledge-based economy and leverage the potential of digital technologies for socio-economic development. According to a report of PwC, digitalisation can help Pakistan increase its GDP per capita by 3-5% over the next three years.
