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SAP’s Intelligent Enterprise segment has evolved significantly since 2018, with the focus shifting towards seamless integration of various business processes. This integration serves as the groundwork for continued innovation, such as SAP’s digital assistant that leverages natural language processing and analytics services that use integrated data for deep insights. Technical progress, such as migrating SAP HANA to the cloud, has furthered this vision, offering quick data access and enabling real-time analytics and AI applications.