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Service providers in Brazil are forming partnerships to meet customer demands for specific AWS services more effectively. These alliances enable providers to offer more advanced services and identify specific needs. The key focus areas for co-innovation and investment include cloud-native application development, legacy modernization, IoT-based edge computing, connected mobility, automated ML, hybrid management, multicloud support, security and compliance, enhanced FinOps practices, generative and conversational AI solutions and AWS solutions based on business segments. The emphasis is shifting from the total cost of ownership to business outcomes.