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Digital transformation is the process of using digital technologies to create new or modify existing business processes, products, and services to deliver value to customers and employees. The major drivers for this market are the increasing adoption of cloud-based solutions, big data and analytics, and the Internet of Things (IoT). Key trends in digital transformation market include the increasing adoption of digital technologies, the increasing need for organizations to reduce costs, the increasing focus on customer experience, and the increasing demand for faster and more efficient services. Challenges include lack of governance and standards, lack of adequate resources, and lack of skilled personnel.
