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The subscription economy is becoming increasingly popular as customers seek convenience and access to services on demand. Digital transformation is an ongoing process that requires commitment and dedication to see it through. Establishing ways to generate revenue from cloud services is essential for digital transformation and participation in the subscription economy. In 2020, subscriptions to cloud services made up about 45% of the global digital subscription economy, which reached a market size of $650 billion. Partnerships are key to taking full advantage of the subscription economy, as businesses can access new market segments and increase customer engagement.