Firstserv Ltd is a cloud service provider committed to reducing its carbon footprint and helping customers to be greener. ‘Green Cloud’ is a sustainable way of cloud computing that reduces energy demand and saves money while keeping an eye on environmental issues. Recently, ‘Green Cloud’ has become a buzzword as more companies consider the CO2 emissions and the overall carbon footprint of their new cloud service providers. Firstserv Ltd is putting all its efforts into ensuring its services are as environmentally friendly as possible. CEO Sebastian Tyc outlines four strategies for creating a sustainable and responsible future of greener cloud services, such as strategically picking data centre locations.