Rising To The Challenge: Cloud Adoption As The Imperative For Banks Worldwide

Banks are increasingly relying on digital channels for customer interactions, and the cloud is playing a critical role in helping them to keep up with the challenges posed by neo banks. The cloud can help banks to enhance operations, deepen customer engagement, and accelerate innovation. It can also help banks to better engage with customers by providing personalisation and contextualisation of interactions and services to improve their financial well-being.