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The evolution of the communication stack, combined with rapid digital transformation, has led to a rise in UC service management solutions. These solutions provide visibility and control, allowing companies to provision and configure technology remotely, track crucial trends, and collect valuable data. The changing workplace has significantly impacted the growth of UC service management solutions, as hybrid and remote work become increasingly popular. Cloud-based platforms offer companies an environment for rapidly automating, centralizing, and managing critical tasks. AI has also had a powerful impact on the communication landscape, with AI-powered assistants and chatbots for customer service, and generative AI tools to enhance productivity and boost workplace efficiency.