Google Cloud has announced a series of new customers, partners, and product innovations at ‘Next 23 in San Francisco, as part of their bid to help businesses, governments, and users benefit from generative AI and leading cloud technologies. Organizations across industries and around the world are choosing Google Cloud to digitally transform, and this year they’ve shared stories from Culture Amp, Deutsche Borse, eDreams ODIGEO, Government of Singapore, HSBC, IHOP, IPG Mediabrands, John Lewis Partnership, The Knot Worldwide, Macquarie Bank, Mayo Clinic, Priceline, Shopify, U.S. Steel, and Wendy’s. Google Cloud also announced new or expanded relationships with The Estée Lauder Companies, FOX Sports, GE Appliances, General Motors, HCA Healthcare, and more. In addition, Google Cloud has released new infrastructure and tools to help customers use gen AI.