Natalya Makarochkina, Senior Vice President of the Secure Power Division at Schneider Electric, discusses the remarkable progress of Digital Transformation in the Asia Pacific region, driven by widespread tech adoption and unprecedented speed and scale. She outlines the growing influence of media services such as TikTok and Instagram on consumer preferences and the rise of three new digital superpowers in the region – Indonesia, Vietnam and the Philippines – boasting a staggering combined user base of over 200 million users. Investments in data centers, cloud, IoT and emerging technologies are driven by evolving demand, new business models and Digital Transformation. The COVID-19 pandemic has accelerated mass digital adoption and expedited tech adoption across industries, advancing Digital Transformation at an unprecedented rate.
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