ZEE Entertainment Enterprises Limited is leveraging cutting-edge technologies to deliver personalised content experiences to global audiences in response to the Covid pandemic. The company is investing in advanced analytics and machine learning capabilities, leveraging cloud-native technologies and services, exploring new revenue streams through partnerships and collaborations, and investing in new content formats. ZEE is also integrating Metaverse and NFT technology to offer customers an immersive experience, personalising content recommendations and user interface, and incorporating voice search and control features. Cloud technology and Amazon Web Services (AWS) are helping the company deliver high-quality content to customers in a secure and scalable manner.
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