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The cloud computing industry is experiencing remarkable growth, with enterprises worldwide seeking to eliminate the cost and complexity of on-premise infrastructure, storage, and software licenses. Google Cloud has now reported profitability for the first time in three years, indicating that their investments are paying off. However, there are still challenges that must be addressed, such as the lack of a clearly designed migration strategy and a mature cloud governance. With careful planning and the development of best practices, these challenges can be overcome, and the future of cloud computing looks bright.