The Basics Of Media Asset Management In The Cloud

Media asset management is becoming increasingly important as the broadcast industry shifts to cloud-based production. Media asset management (MAM) refers to the hardware and software used to manage, organize, catalog, and store audio, video, animations, graphics, and other files needed for production. It helps streamline workflows, provides greater agility and flexibility for broadcasters, and ensures consistency and quality control across all productions. Cloud-based MAM also offers enhanced security, protecting against cyberattacks and natural disasters, and could result in cost savings for broadcasters.