Amazon is a widely recognized pioneer in the e-commerce industry, having begun selling books online in 1995. It now operates an incredibly diverse business, dominating areas of the technology industry such as cloud computing and digital advertising. Its Amazon Web Services (AWS) platform helps business customers with their digital transformations and generated $80 billion in revenue last year. Digital advertising is also a major source of revenue, with $37 billion generated in 2022. If Amazon achieves a $5 trillion valuation in the next 10 years, investors who buy its stock today would earn a 371% return.