The Middle East and North Africa (MENA) region is experiencing a technology revolution, with cloud technology playing a crucial role in driving innovation and growth. Cloud-based innovation is enabling organisations to create new products and services, enter new markets, and compete on a global scale. Furthermore, government policies and initiatives are supporting cloud-based innovation and digital transformation in the region, creating new opportunities for economic growth and competitiveness. Cloud-based solutions are empowering organisations to utilise technologies such as artificial intelligence and machine learning to create personalised products and services, while also helping businesses to scale quickly and reach new markets. Cloud-based innovation is, therefore, a necessity for meeting the demands of the MENA region’s youth, as well as a crucial tool for businesses to thrive in an increasingly competitive global market.
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