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Amazon has launched Bedrock, a cloud-based service for building and scaling generative AI applications. Bedrock provides customers with easy access to foundation models from top AI startup model providers, which they can customize with their own data and deploy in their apps. Bedrock is designed to equip AWS customers across industries with the flexibility and choice to use the best models for their specific needs. Amazon has invested heavily in the development of AI and ML for the past 25 years.