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Cloud computing service providers have been increasingly focusing on environmental, social and governance (ESG) performance to minimize their carbon footprint, boost waste management and enhance board diversity. Brands are leveraging AR/VR, edge computing, big data, blockchain and cloud-native technologies to foster brand recognition, complement sound corporate behavior and bolster sustainable investing. Google has been leading the way in ESG progress, with its commitment to achieve 100% renewable energy usage for its global operations by 2025.