World Backup Day is an annual reminder for individuals and businesses to back up their data to ensure its safety and security. The 3-2-1 approach is a baseline for maintaining data integrity, which involves having 3 copies of data, on two types of storage media, and 1 copy offsite. Combining cloud and on-premises backup technologies is the right way forward for organisations that seek to be future ready. The hybrid approach of cloud, on-premises, or both is the best way to ensure successful backups.