Tech Innovations Tackling Counterfeit Threats In Luxury E-commerce

The global trade in counterfeit goods is estimated to be worth nearly $509 billion annually, with luxury brands being among the hardest hit. To combat this growing menace, the luxury e-commerce industry is embracing various innovative solutions powered by cutting-edge technology, such as blockchain and AI-powered authentication. Blockchain provides an immutable ledger of product information, while AI-based solutions are capable of detecting counterfeits with incredible accuracy. These technologies are reshaping the luxury e-commerce industry and protecting both brands and consumers alike.