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Generative AI is becoming increasingly popular and is being used in customer-facing applications and services. However, it can pose a risk to user privacy if not properly safeguarded. This article discusses the importance of generative AI safeguards and how businesses are implementing them to ensure customer privacy and trust are maintained. It also looks at the potential risks of generative AI, such as the potential to replicate copyrighted data or media, reveal confidential conversations, or propagate biases.
