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The media and communication landscape is undergoing a significant transformation due to the emergence of disruptive technologies such as artificial intelligence (AI) and machine learning (ML). AI-powered algorithms are revolutionising content creation, curation, and personalisation, while ML algorithms enable media organisations to analyse vast amounts of data and make data-driven decisions. AI and ML are also enhancing the user experience by enabling real-time interaction and personalised recommendations. Blockchain technology is also finding applications in the media and communication industry, allowing for the authenticity and traceability of information, as well as direct peer-to-peer transactions.
