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Identiv, Inc. and sports tech company collectID will host a webinar on September 6, 2023 to discuss the future of fan engagement using phygital merchandise. Phygital merchandise combines physical fan gear with the digital dimension, offering personalized experiences and secure fan engagement. NFC tags, embedded in each product, act as the bridge between the physical and digital worlds, and when tapped, collectID’s blockchain technology unlocks the product’s unique digital ID. Several European football clubs have partnered with collectID to create phygital merchandise for the 2023-24 season.